Maximizing Sales with Market Basket Analysis

Sales data analyses can provide a wealth of insights for any business but rarely is it made available to the public. In 2018, however, a retail chain provided Black Friday sales data on Kaggle as part of a Kaggle competition. Although the store and product lines are anonymized, the dataset presents a great learning opportunity to find business insights! In this post, we’ll cover how to prepare data, perform basic analysis, and glean additional insights via a technique called Market […]

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