The Rise of AI-Created Avatars Shaking Up the Content Creator Landscape
In a paradigm shift within the $21 billion content creator economy, virtual influencers crafted by generative AI are carving their niche as big brands increasingly opt for AI avatars to endorse their products on social media platforms.
Frustrated by exorbitant rates charged by human influencers, Diana Nunez, co-founder of The Clueless ad agency, took matters into her hands and birthed Aitana Lopez, a virtual influencer with pink hair, boasting a substantial following of over 200,000 on social media. Lopez, despite being entirely fictional, now commands a monthly earning surpassing Rs 9 lakh, with brands willingly paying around $1,000 per post for product promotions.
This trend extends beyond The Clueless, as luxury brands have entered partnerships with virtual influencers, such as Noonoouri collaborating with Kim Kardashian’s