The Business Case For AI: A Review by Customer Contact Week Conference & Magazine

“Stop using AI.”

This is how Dr. Kavita Ganesan, an AI expert since 2005, begins her book The Business Case for AI. In a refreshingly direct tone, Ganesan goes on to deliver the news that, yes, you probably need to rethink your use of AI and, no, it does not need to be this difficult or this expensive.

While AI is a necessary tool for businesses to remain competitive, many find themselves worried about the investment, and the consequences– what if I’m using AI to solve the wrong problems? Could it really take away my job or my employees’ jobs?

Ganesan is a sharp but assuring voice




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