Measuring Audience Sentiments about Movies using Twitter and Text Analytics

Introduction The practice of using analytics to measure movie’s success is not a new phenomenon. Most of these predictive models are based on structured data with input variables such as Cost of Production, Genre of the Movie, Actor, Director, Production House, Marketing expenditure, no of distribution platforms, etc. However, with the advent of social media platforms, young demographics, digital media and the increasing adoption of platforms like Twitter, Facebook, etc to express views and opinions. Social Media has become a […]

Sentiment Analysis of Twitter Posts on Chennai Floods using Python

Introduction The best way to learn data science is to do data science. No second thought about it! One of the ways, I do this is continuously look for interesting work done by other community members. Once I understand the project, I do / improve the project on my own. Honestly, I can’t think of a better way to learn data science. As part of my search, I came across a study on sentiment analysis of Chennai Floods on Analytics Vidhya. […]