User engagement is the quality of the user experience that emphasizes the positive aspect of the interaction so that the person who has got this positive experience will want to use the technology longer and often.
This is one of the things that a lot of companies– internet companies– try to do. There’s various characteristic. What does it mean to be engaged? Spotify is focused. They are really focusing on the actual application. So that users can feel good about it. So this is a positive effect.
Here are some of the characteristics that Spotify follow:
If the user interface is ugly, there’s no point even talking about engagement. This is about more usability. It has to be right. And durability is about
