How to leverage Social Media Analytics for your business?
Introduction
Conventional media, such as television, radio or newspapers transmits information only in one direction. Users can consume the information which the media offers, but they have very little or no ability to share their own views on the subject.
Now-a-days, digital mediums has made it possible to have a two-way form of communication that allows individuals to interact with the information being transmitted. This is known as Social media which encompasses a wide variety of online content, from social networking sites like Facebook, Twitter, YouTube etc to interactive encyclopedias.
For example, social video sites like YouTube allow users to share video content and interact through video comments etc. The two-way communication through social media has created opportunities for lots of organization to communicate with their end consumers directly.
Table of Content
- What is Social Media Analytics?
- How are different companies using Social Media Analytics?
- What are the benefits derived from Social Media Analytics?
- How can Social Media be used for Lead Generation?
- Tonality / Sentiment Analysis
- Lead Generation
- Tools used