Google Cloud Introduces Generative AI Tools for Retailers
In a significant move to transform the landscape of online shopping and retail operations, Google has unveiled a suite of innovative tools utilizing generative artificial intelligence. Announced by Google Cloud in a release on Thursday, these tools aim to elevate the online shopping experience and streamline various aspects of retail management.
One standout feature among the newly introduced products is a generative AI-powered chatbot designed for deployment on websites and mobile apps. This virtual assistant engages with consumers, providing personalized product recommendations tailored to individual preferences. Google highlights the transformative growth of generative AI, noting its rapid evolution into a pivotal technology within the retail sector over the past year.
Carrie Tharp, Vice President of Strategic Industries at Google Cloud, emphasized the significance of generative AI, stating, “In