Can Python understand human feelings through words? – A brief intro to NLP and VADER Sentiment Analysis

This article was published as a part of the Data Science Blogathon


Imagine having the power to observe your customer’s thoughts, like what they really think of a particular product/service. For instance, there is a new product launched by NIKE and REEBOK. Both the companies launched a pair of new sports shoes and posted them on their social media accounts like Instagram or Facebook for marketing purposes.

Is it possible for an individual to check all the thousands or lakhs of comments, obviously some will be good, and some will be bad?

As it is crucial to understand the customer behavior regarding the product/service offered:

The customer’s perception is your reality. – Kate Zabriskie

But is it really possible to understand every comment?

The answer is NO, an individual can’t do that, but what if he/she could do it?

Wouldn’t it be fascinating to do that?

I am sure till now, you have thought about how you actually could do it. So, let me help




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