Using Machine Learning in Customer Segmentation
Image by Editor | Midjourney In the past, businesses grouped customers based on simple things like age or gender. Now, machine learning has changed this process. Machine learning algorithms can analyze large amounts of data. In this article, we will explore how machine learning improves customer segmentation. Introduction to Customer Segmentation Customer segmentation divides customers into different groups. These groups are based on similar traits or behaviors. The main goal is to understand each group better. This helps businesses create […]
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