Magentic Marketplace: an open-source simulation environment for studying agentic markets

Three white icons on a blue-to-purple gradient background: the first icon shows a node cluster, the second shows two persons, the third is a building, and the fourth is a location pin

Autonomous AI agents are here, and they’re poised to reshape the economy. By automating discovery, negotiation, and transactions, agents can overcome inefficiencies like information asymmetries and platform lock-in, enabling faster, more transparent, and more competitive markets.

We are already seeing early signs of this transformation in digital marketplaces. Customer-facing assistants like OpenAI’s Operator and Anthropic’s Computer Use can navigate websites and complete purchases.

 

 

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